Bell, Telus and Rogers Competition

Canada’s Radio-Television and Wireless Telecommunication environment is very interesting to say the lease. In terms of market share, the big three as they are commonly known, Bell, Telus and Rogers are all well established companies in Canada. Wireless market share for these three companies in Canada are, Rogers Wireless 35%, Telus Mobility 28% and Telus Mobility 28%. Smart Phone market share sees Rogers in front with 41%, Bell with 28% and Telus 31%. However, a share in particular markets doesn’t represent the general size of a company. Diversification is the name of the game and some companies just invest and compete in different market.

Bell Canada Enterprise (BCE) is Canada’s largest communication company. Its multimedia division, Bell media, owns 28 television stations, over 30 radio stations and a number websites including simpatico.ca web portal. The size of Bell Media has made them target for accusation of many of the smaller companies. Bell uses it size to its advantage and any company in its position would do the same. But the fact remains that Bell size and penetration in the market put rivals at a disadvantage. Large competitors like Rogers and Telus are quick to point that out when things like broadcasting rights and negotiations with Bell doesn’t pan-out as they feel is fair.

Rogers is a well establish wireless telecommunication company and are the main competitors to Bell Canada. Rogers Wireless is the largest communication provider in Canada.  Brand names Fido and Chatr are under the Rogers logo. Rogers is also Canada’s largest cable television cable provider. Rogers is very diverse at the moment and isn’t afraid to enter into new related market. They have recently introduced their Home Monitoring service to its customers.

Telus Communication is the latest of the three companies to come onto the scene. A few acquisitions and mergers, over the years have fast-forwarded the growth of the company. In 2008, Telus introduce Koodo mobile, which strategically introduce to cater for its younger customers. Telus tries to distinguish itself from its competitors in whatever little ways it can. Telus is often recognized for its customer service. Telus attempts to get the little things overlooked by the other two big communication companies.

To say that the Canadian Communication industry is very competitive might be of a stretch. After all, Canadian pays some of the highest phone and communication bills in the world. Many might say its fault of the large greedy Companies who are driving the prices up, while others will argue that it’s the high demand from customers that driving the prices up.
           
             

McDonald's

McDonald's is a part of the fast food industry and is operating within a competitive industrial environment. Fast food restaurants represent one of the largest segments of the food industry with over 200,000 restaurants and $120 Billion in sales in the U.S. alone. Fast food restaurants, also known as quick service restaurants (QSRs), are noted for their short food preparation time.

Since late 2006, the fast food industry's growth has been slowed by soaring food and energy prices as well as, the increase in health conscious consumers. The high prices of commodities, combined with the housing slump and a weakening job market are taking a toll on restaurant spending worldwide. The same food and energy inflation that has eating away at consumer spending is also taking a bite out of the company’s margins. Fast food Restaurants have navigated this difficult landscape with varying levels of success. .  However, the economic recovery will bring consumers back to fast-food restaurants

Although McDonald's is the clear leader of the fast food industry in terms of revenues generated and restaurants established; it faces competition from other fast food chains, which are introducing new products themselves. Here in Canada, Companies, like Burger King, Subway, Wendy’s and Tim Horton’s are strong competitors to McDonald's faces competition from other fast food chains, which are introducing new products themselves. A major direct competitor in the (hamburger-based) fast food industry is Burger King which is the second largest hamburger fast food chain in the world. Although more of Burger King’s restaurants are franchised than McDonald’s restaurants, Burger King Franchise revenues trail behind that of McDonald's  mainly due to McDonald’s size advantage. Wendy's is the third largest hamburger fast food chain. It has a lower operating margin that McDonald’s, but is still very popular in Canada.

McDonald’s is one of the most successful companies on the planet. There are more than 1,400 McDonald's restaurants in Canada employing more than 77,000 Canadians. McDonald's operates over 31,000 restaurants worldwide, employing more than 1.5 million people. McDonald's makes money by operating its own restaurants and franchising to third parties. McDonald's targets a mass majority of customers as they do not aim to gain the attention of one particular audience in particular. Their goal is to entice and draw in all possible customers regardless of age, income, nationality, sex or lifestyle. . McDonald's caters to all their consumers’ wants and needs by offering fast efficiently prepared meals with customer preferences. They are willing to do everything within their natural capability to meet a customer's expectations in order to make the experience as great as possible and to encourage follow up visits

McDonald's prices its products at a relatively low price. They attract customers by using their speed in service as opposed to quality in the product itself. McDonald's may not be the best tasting nor most healthy, but they are the most popular. They also focus on promotional pricing where they incorporate many deals and coupons that customers can use to save money while McDonald's continues generate revenue

COCA- COLA VS PEPSI COLA

Coca- Cola and Pepsi Cola has one of the longest running rivalry in the world of competitive marketing. Popularly known as the “Cola Wars”, these two companies are well aware of each others presents in market place to say the lease. It's hard to mention one without mentioning the other, because they are so synonymous with each other. For many years, both Pepsi and Coca cola have dominated the soft industry with little or no competition besides each other.  As two of the most recognized brands in world, Pepsi and Coca-Cola has establish them well as household names.

Looking to their marketing strategies we can see why these two companies stay relevant and profitable year after year. Both companies are continuously reinventing themselves and coming up with new ways to appeal to an every changing market. Both Pepsi and Coca-Cola strive to position themselves as the cooler brand. You can find countless Ads and many celebrity endorsements for both these brands on TV and across the internet.

Sports, movies and music, are major means by which these two Companies reach their target market. Pepsi-Cola for instance as sponsored the NFL Super bowl halftime show, the FA cup and the X-Factor television show. On the other hand, Coca-Cola has been sponsoring the American Idol, Nascar racing events and they are also longtime partners of FIFA. Historically speaking, Coca-Cola mainly centers their Ads on the family and fun, using slogan like, “Open Happiness” and “ Life Good”. Pepsi-Cola is known for focusing on Individuals and the users of the drink. Pepsi has for instance, a number of Ads depicting celebrities choosing Pepsi over Coca-Cola.

Using People, events and other things that there target market follow, Pepsi and Coca- Cola have managed to stay relevant and profitable, while expanding their business reach. The Cola Wars is expected to continue for many years to come and these two companies will continue their never ending competition of who is better.