Canada’s
Radio-Television and Wireless Telecommunication environment is very interesting
to say the lease. In terms of market share, the big three as they are commonly
known, Bell, Telus
and Rogers are
all well established companies in Canada. Wireless
market share for these three companies in Canada are, Rogers Wireless
35%, Telus Mobility 28% and Telus Mobility 28%. Smart Phone market share sees Rogers in
front with 41%, Bell with
28% and Telus 31%. However, a share in particular markets doesn’t represent the
general size of a company. Diversification is the name of the game and some
companies just invest and compete in different market.
Bell Canada Enterprise (BCE) is Canada’s largest
communication company. Its multimedia division, Bell media,
owns 28 television stations, over 30 radio stations and a number websites
including simpatico.ca web portal. The size of Bell Media has made
them target for accusation of many of the smaller companies. Bell uses
it size to its advantage and any company in its position would do the same. But
the fact remains that Bell size
and penetration in the market put rivals at a disadvantage. Large competitors
like Rogers and Telus are quick to point that out when things like broadcasting
rights and negotiations with Bell doesn’t
pan-out as they feel is fair.
Rogers is a
well establish wireless telecommunication company and are the main competitors
to Bell Canada. Rogers Wireless
is the largest communication provider in Canada.
Brand names Fido and Chatr are under the Rogers logo. Rogers is
also Canada’s largest
cable television cable provider. Rogers is
very diverse at the moment and isn’t afraid to enter into new related market.
They have recently introduced their Home Monitoring service to its customers.
Telus
Communication is the latest of the three companies to come onto the scene. A
few acquisitions and mergers, over the years have fast-forwarded the growth of
the company. In 2008, Telus introduce Koodo mobile, which strategically
introduce to cater for its younger customers. Telus tries to distinguish itself
from its competitors in whatever little ways it can. Telus is often recognized
for its customer service. Telus attempts to get the little things overlooked by
the other two big communication companies.
To
say that the Canadian Communication industry is very competitive might be of a
stretch. After all, Canadian pays some of the highest phone and communication
bills in the world. Many might say its fault of the large greedy Companies who
are driving the prices up, while others will argue that it’s the high demand
from customers that driving the prices up.
