COCA- COLA VS PEPSI COLA

Coca- Cola and Pepsi Cola has one of the longest running rivalry in the world of competitive marketing. Popularly known as the “Cola Wars”, these two companies are well aware of each others presents in market place to say the lease. It's hard to mention one without mentioning the other, because they are so synonymous with each other. For many years, both Pepsi and Coca cola have dominated the soft industry with little or no competition besides each other.  As two of the most recognized brands in world, Pepsi and Coca-Cola has establish them well as household names.

Looking to their marketing strategies we can see why these two companies stay relevant and profitable year after year. Both companies are continuously reinventing themselves and coming up with new ways to appeal to an every changing market. Both Pepsi and Coca-Cola strive to position themselves as the cooler brand. You can find countless Ads and many celebrity endorsements for both these brands on TV and across the internet.

Sports, movies and music, are major means by which these two Companies reach their target market. Pepsi-Cola for instance as sponsored the NFL Super bowl halftime show, the FA cup and the X-Factor television show. On the other hand, Coca-Cola has been sponsoring the American Idol, Nascar racing events and they are also longtime partners of FIFA. Historically speaking, Coca-Cola mainly centers their Ads on the family and fun, using slogan like, “Open Happiness” and “ Life Good”. Pepsi-Cola is known for focusing on Individuals and the users of the drink. Pepsi has for instance, a number of Ads depicting celebrities choosing Pepsi over Coca-Cola.

Using People, events and other things that there target market follow, Pepsi and Coca- Cola have managed to stay relevant and profitable, while expanding their business reach. The Cola Wars is expected to continue for many years to come and these two companies will continue their never ending competition of who is better.