Bell, Telus and Rogers Competition

Canada’s Radio-Television and Wireless Telecommunication environment is very interesting to say the lease. In terms of market share, the big three as they are commonly known, Bell, Telus and Rogers are all well established companies in Canada. Wireless market share for these three companies in Canada are, Rogers Wireless 35%, Telus Mobility 28% and Telus Mobility 28%. Smart Phone market share sees Rogers in front with 41%, Bell with 28% and Telus 31%. However, a share in particular markets doesn’t represent the general size of a company. Diversification is the name of the game and some companies just invest and compete in different market.

Bell Canada Enterprise (BCE) is Canada’s largest communication company. Its multimedia division, Bell media, owns 28 television stations, over 30 radio stations and a number websites including simpatico.ca web portal. The size of Bell Media has made them target for accusation of many of the smaller companies. Bell uses it size to its advantage and any company in its position would do the same. But the fact remains that Bell size and penetration in the market put rivals at a disadvantage. Large competitors like Rogers and Telus are quick to point that out when things like broadcasting rights and negotiations with Bell doesn’t pan-out as they feel is fair.

Rogers is a well establish wireless telecommunication company and are the main competitors to Bell Canada. Rogers Wireless is the largest communication provider in Canada.  Brand names Fido and Chatr are under the Rogers logo. Rogers is also Canada’s largest cable television cable provider. Rogers is very diverse at the moment and isn’t afraid to enter into new related market. They have recently introduced their Home Monitoring service to its customers.

Telus Communication is the latest of the three companies to come onto the scene. A few acquisitions and mergers, over the years have fast-forwarded the growth of the company. In 2008, Telus introduce Koodo mobile, which strategically introduce to cater for its younger customers. Telus tries to distinguish itself from its competitors in whatever little ways it can. Telus is often recognized for its customer service. Telus attempts to get the little things overlooked by the other two big communication companies.

To say that the Canadian Communication industry is very competitive might be of a stretch. After all, Canadian pays some of the highest phone and communication bills in the world. Many might say its fault of the large greedy Companies who are driving the prices up, while others will argue that it’s the high demand from customers that driving the prices up.