AMAZON

Amazon is a great example of a modern day trend setter in the internet revolution.  Amazon started in the United States and as grown into a multinational electronic Commerce Company.  As online retail leader, Amazon has separate retail websites in countries like Japan, United Kingdom, Italy, Germany, Canada, France, China and Spain. Amazon is also likely to launch websites in other developing countries around the world.

The introduction of Amazon.com has change the retail environment drastically. Before Amazon, retailers who engage in E-commerce had an easy ride in terms of direct competition.  Amazon has brought competition to the door of many companies.  Amazon websites as made the market environment more competitive because it has reduced market boundaries. By Bringing products and offers from many different companies, Amazon has provided more options for customers.

Amazon has come a long way from the original dream of just being an online bookstore. Amazon does not spend allot on commercial marketing and has there personalize and direct marketing to thanks for their success. Most customers who shop online would have shop at an amazon website at least once.

Amazon is like one big online retail mall at the fingertips of shoppers around the world. Customers can find just about anything on Amazon at the lowest price around.  Amazon has partnered with allot of companies, like Target, Timex Corporation and Sears Canada to name a few.

Competition is good for any retail market and Amazon has made the online market very competitive. Customers around the world are benefiting from cheaper prices due to Amazon involvement in the market.