APPLE AND SAMSUNG

Apple and Samsung are considered to be two of the most dominant force in the technological industry. We have seen as of the late, these two companies really going at each other in every corner of the market. Seeing Apple release the Ipad and Samsung introducing there version with the Galaxy Tablet. Both companies are quick to release new version of their devices, trying not be out down by the other. I myself is still deciding on which new phone to get, the Iphone 5 from Apple or the Galaxy S3 from Samsung.

 

         Fox Business news video on the Apple vs. Samsung saga

Both apple and Samsung has their own loyal customer base around the world. This technological rivalry has also seem to escape the realm of the just business rivalry to a rivalry between countries. Apple being a American company and Samsung a South Korean multinational conglomerate company. You would have surely being aware of the disputes and lawsuit battles, between Apple and Samsung over product design and other patent Infringement recently. Apple as accused Samsung of copying its product ideas, instead of coming up with their own concept and design. Samsung also have also slapped quite a few copyright infringement against Apple in a number of countries.

Seeing how profitable and lucrative the technological industry is, both companies are willing battle and go after each other anyway possible. There is allot legal issues and complicated laws in the technological industry, which also varies from country to country. As new technology; like mobile Application, continues to developed, the borders of international boundaries becomes more invisible.To say that lawsuits and legal issues between Apple and Samsung are bound to continue is an understatement.

Apple has been successful in past due to their market approach and the creative my mind of their late founder, Steve Jobs. Apple as strategically structured their product design and product release into the market, which as work very well for them. Apple is also considered to be one the most respected companies when it comes to quality in the world. Samsung, who presently has the largest smart phone sales in the world is no lightweight themselves. Samsung has the resources and capital do as they please and are well known for flooding the market with their many products.

The technological industry will continue be competitive as the customer demands for technology continues. The battle between Samsung and Apple will continue until one or the other loose pace and fall behind, like what happened to RIM and their Blackberry devices.

COCA- COLA VS PEPSI COLA

Coca- Cola and Pepsi Cola has one of the longest running rivalry in the world of competitive marketing. Popularly known as the “Cola Wars”, these two companies are well aware of each others presents in market place to say the lease. It's hard to mention one without mentioning the other, because they are so synonymous with each other. For many years, both Pepsi and Coca cola have dominated the soft industry with little or no competition besides each other.  As two of the most recognized brands in world, Pepsi and Coca-Cola has establish them well as household names.

Looking to their marketing strategies we can see why these two companies stay relevant and profitable year after year. Both companies are continuously reinventing themselves and coming up with new ways to appeal to an every changing market. Both Pepsi and Coca-Cola strive to position themselves as the cooler brand. You can find countless Ads and many celebrity endorsements for both these brands on TV and across the internet.

Sports, movies and music, are major means by which these two Companies reach their target market. Pepsi-Cola for instance as sponsored the NFL Super bowl halftime show, the FA cup and the X-Factor television show. On the other hand, Coca-Cola has been sponsoring the American Idol, Nascar racing events and they are also longtime partners of FIFA. Historically speaking, Coca-Cola mainly centers their Ads on the family and fun, using slogan like, “Open Happiness” and “ Life Good”. Pepsi-Cola is known for focusing on Individuals and the users of the drink. Pepsi has for instance, a number of Ads depicting celebrities choosing Pepsi over Coca-Cola.

Using People, events and other things that there target market follow, Pepsi and Coca- Cola have managed to stay relevant and profitable, while expanding their business reach. The Cola Wars is expected to continue for many years to come and these two companies will continue their never ending competition of who is better.