The introduction of Amazon.com has change the
retail environment drastically. Before Amazon, retailers who engage in
E-commerce had an easy ride in terms of direct competition. Amazon has
brought competition to the door of many companies. Amazon websites as
made the market environment more competitive because it has reduced market boundaries.
By Bringing products and offers from many different companies, Amazon has
provided more options for customers.
Amazon has come a long way from the original
dream of just being an online bookstore. Amazon does not spend allot on
commercial marketing and has there personalize and direct marketing to thanks
for their success. Most customers who shop online would have shop at an amazon
website at least once.
Amazon is like one big online retail mall at the
fingertips of shoppers around the world. Customers can find just about anything
on Amazon at the lowest price around. Amazon has partnered with allot of
companies, like Target, Timex Corporation and Sears Canada to name a few.
Competition is good for any retail market and
Amazon has made the online market very competitive. Customers around the world
are benefiting from cheaper prices due to Amazon involvement in the market.
