TOYOTA

Toyota is a well establish company in the automobile industry and it strive itself on excellent operational procedures. Toyota markets vehicle in more than 170 countries and pride itself on its unique marketing strategy, structured around quality maintenance and its method of operation.  Each car that is made at Toyota has already been purchase. Toyota only makes vehicles that have already been order by its customers. By doing this Toyota cuts down inventory cost as well as any associated labor cost to do with inventory. Parts for the cars arrive just in time for them be used in production. The system is well organized and efficiently operated at Toyota. Intelligent mechanical equipment make light weight of task which would others wise take many days to complete by hands. Some structured task like welding and painting are done by machines.

 

                                  A video on Toyota’s production system

The work area at Toyota is very well structured and it facilitates the flow of production. Each section is has a job to fulfill in the production process.  Toyota is also big on safety and following procedures to avoid accidents and mishaps. Toyota has one of the most successful production systems in the automobile industry and it has been recognize with many rewards. Day to day operation is closely monitored as Toyota tries to maintain quality in products and operations. Toyota has been around for long time and his able to operate a state of the art facility. Toyota has also received the ISO 14001 for being environmentally conscious. Toyota's main aim is to have sustainable long-term growth, while staying focus and building on their differentiation strategy. Toyota as showed commitment to the environment, by attempting to create a hybrid model for every car they sell on the market. Toyota products differentiation and pricing strategy make the Company quite distinctive in the market.

The Company is determined to use a pricing mechanism that will give it a competitive edge over its main competitors. Toyota has taken a bold step in being a leader in sustainable development. This position will need some innovations which translate to expenditure. Toyota is recognized and symbolize with quality. Toyota uses various marketing tools wisely in order to create their image in consumers mind. The quality and prices of Toyota's vehicles set them apart from competitors and as gained Toyota allot of loyal customers.